Starring Arjun kapoor, Ranver Singh, Priyanka Chopra, Irrfan
Khan, GUNDAY releases on 14th February. The film has created
excellent buzz for itself ever since the promo arrived. And the songs added to
the already high buzz. The film has universal appeal as it can do well at both
multiplexes and single screens.
First day- 16cr
If Word Of Mouth is Good,
Weekend 1- 50cr
Week 1- 79cr
Week 2- 32cr
Lifetime- 130cr
If Word Of Mouth is Mixed,
Weekend 1- 48cr
Week 1- 73cr
Week 2- 21cr
Lifetime- 104cr
If Word Of Mouth is Bad,
Weekend 1- 46.5cr
Week 1-68cr
Week 2- 15cr
Lifetime-88cr
Advantages: 1) The
first promo
2) Novel casting.
3) One chartbuster song and couple other Hits which worked rather well
in film’s favor.
4) Huge amount of publicity.
5) Appeals both the mass as well as class audience.
Disadvantages: 1) If
the film doesn’t meet expectations, then small films that are releasing in next
week will chew up its business in multiplexes. But that’s not much of a
problem.
Note: If the film gets very good to excellent WOM, then it can reach 145-170crs.
If the film has just above average or decent WOM, then it can reach 110-120crs
If the film has below average WOM, then it might settle at around 95crs
If the film has disastrously horrible WOM, then it will end at 77cr.
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