Imtiaz Ali's HIGHWAY starring Alia Bhatt and Randeep Hooda is all set to release on 21st February. The film has made decent buzz for itself. Also couple of soundtrack has found appreciation from the young crowd.
First day- 4.5cr
If the WOM is Good,
Weekend- 17.5cr
Week 1- 29cr
Week 2- 14cr
Lifetime- 55cr
If the WOM is Mixed,
Weekend- 16cr
Week 1- 25cr
Week 2- 8cr
Lifetime- 36cr
If the WOM is bad,
Weekend- 14.5cr
Week 1- 21cr
Week 2- 4cr
Lifetime- 26cr
Advantages: 1) Unusual Pairing.
2) Couple of songs making the right noise.
Disadvantages: 1) The film has good amount of competition every week (Shaadi Ke Side Effects, Gulaab gang, Total Siyappa, Queen, Bewakoofiyan)
2) There have been multiplex-oriented films released in past couple of weeks too. So an audience might not feel comfortable to shell out money for a film every week.
Note: If the film gets very good to excellent WOM, then it can reach 60-73crs.
If the film has just above average or decent WOM, then it can reach 38-45crs
If the film has below average WOM, then it might settle at around 30crs
If the film has disastrously horrible WOM, then it will end at 23cr.
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