Thursday 6 February 2014

Box Office Predictions of HASEE TOH PHASEE

Its always exciting to see new actors in the industry pairing for a buoyant rom-com like HASEE TOH PHASEE. But unfortunately, the film didn’t really gather any sort of momentum after an interesting promo. The songs apart from “Zehnaseeb” have failed to attract. Yet, for the newness in the pairing, HASEEE TOH PHASEE, which releases on 7th February wont open to dismal numbers unlike “Gori Tere Pyaar Mein”.

First day – 4cr

If the Word of mouth is good,
Weekend 1- 16.5cr
Week 1- 26.5cr
Week 2- 11cr
Lifetime- 44cr

If the Word of mouth is mixed,
Weekend- 15.5cr
Week 1- 24cr
Week 2- 4.5cr
Lifetime- 31cr

If the word of mouth is bad,
Weekend 1- 13.5cr
Week 1- 20.5cr
Week 2- 3cr
Lifetime- 24cr


Note: If the film gets very good to excellent WOM, then it can reach 50-60crs.
          If the film has just above average or decent WOM, then it can reach 40crs
          If the film has below average WOM, then it might settle at around 28crs
          If the film has disastrously horrible WOM, then it will end at 22cr.

Advantages:- 
-Relatively Fresh faces in rom-coms has proven to be advantageous most of the times.
- Its been too long now that a rom-com has found whole hearted appreciation from audience. The last film was “Yeh Jawaani Hai Deewani”.
-Good amount of promotions.

Disadvantages:-
-Strong competition every week. “Gunday” is hottest film right now and “Highway” is also multiplex-oriented films just like “Hasee Toh Phasee”

-The songs didn’t do the trick. 

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